Travis Lubinski and Trevor Jones started an organization called Flex Watches. Flex Watches was created to inspire change, as well as become a symbol for a vibrant, active life. Through their organization, they have developed the 10 – 10 – 10 standard (10 colors. 10 charities, 10 percent). They hope this standard will achieve many goals. The first goal is to create a new unique solution to watch design. The second goal is to team up with 10 various charities to spread awareness through 10 unique watch colors (each color represents a different charity). The third goal is to give 10 percent of each sale to the respected charity. The 10 charities are the St. Barnard Project, the APDA, the Be Perfect Foundation, Nika Water, Breast Cancer Awareness, First Descents, The Imerman Angels, Life Rolls On Foundation, the LOHN, and the Mariners Outreach. The mission of the St. Bernard Project (orange watch) is to create housing opportunities for Hurricane Katrina survivors so they can return to their homes and communities.
Image 1 - The orange watch represents the St. Bernard Project
Image 2- The orange band that can be paired with any of the other 9 colors
The APDA (yellow watch) is the country’s largest grass root organization serving the Parkinson’s community. Each year they provide 4.5 million dollars to help fund research and patient care. The Be Perfect Foundation (green watch), founded by the Hargrave family assists spinal cord victims who lack the financial means to pay for their medical care. Nika Water (blue watch) strives to end the cycle of poverty. They also want to create awareness and knowledge to get people involved in bringing clean water to poverty-stricken countries. Breast Cancer Awareness (pink watch) supplies money to help make the country and the world aware that breast cancer comprises 22.9 percent of all cancers in women, worldwide. The charity strives to show, women and men, the warning signs of breast cancer, how to perform self checks, and where to get a diagnosis. First Descents (purple watch) helps to improve the lives of young adults with cancer by offering outdoor adventurous activities to help increase their self confidence. The Imerman Angels (grey watch) carefully matches a person touched by cancer (a cancer fighter or survivor) with someone who has fought and survived the same type of cancer (a Mentor Angel). The Life Rolls On Foundation (white watch) is dedicated to assist and inspire young people affected by spinal cord injuries. They use action sports as a platform to demonstrate infinite possibilities despite paralysis. LHON (black watch) was developed for those individuals who work up one morning and realized they have lost their central vision in either one or both eyes.
Image 3 - The red watch represents the Mariners Outreach
Image 2- The red band that can be paired with any of the other 9 colors
Lubinski and Jones met Nathan Stodghill in San Diego, in the fall of 2011, during the taping of MTV’s The Real World. Throughout Stodghill’s life, he has endured a number of suicides. In addition, both Stodghill and his family has experienced their own family euthanize themselves. Due to this Stodghill has developed The Living Memoir (TLM). TLM is a forum about suicide awareness, and does so by providing four main aspects. TLM is intended for people to remember the past (rewind section), live in the present (play section), think about the future (fast forward section), and unwind any emotions (eject section). Along with providing awareness, TLM gives 20 percent of its profits to various suicide prevention foundations. Currently Stodghill is working with Lubinski and Jones to develop another Flex Watch to support TLM. To help support the Flex Watch Organization and their charities, people around the world can buy a complete watch ($30) or just the band ($15) on their website (flexwatches.com). The purpose of this is to give the buyers the opportunities to mix-and-match the watches and bands to support multiple charities at the same time.
Text
Created For People to Express Themselves in a Time of Crisis. Retrieved October
25, 2001, from http://wwwthelivingmemoir.org
What is Flex Watches all about. Retrieved October 25, 2001, from http://flew
watches.com
No comments:
Post a Comment